What are the latest SEO trends for 2022?

With SEO strategies continuously evolving, it is difficult to stay updated. What are some of the new SEO trends in 2022 that I should take note of to improve my website's ranking?

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SEO is an ever-changing field that requires constant updating to ensure you're always ahead of the curve. Here are some key SEO trends for 2022: 1. **User Experience (UX) - Core Web Vitals:** Google's new Core Web Vitals are all about making sure your website offers a smooth user experience. Metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) measure how quickly your site loads, how interactive it is, and how stable it is while loading, respectively. Ensuring your website scores well in these areas will be crucial going forward. 2. **Mobile-First Indexing:** With more than half of all web traffic coming from mobile devices, Google has been following a mobile-first indexing process. This means Google predominantly uses the mobile version of the content for indexing and ranking. Therefore, having a mobile-friendly website is no longer optional; it’s a necessity. 3. **Long-form Content:** More comprehensive, long-form content tends to rank higher in search engine results pages (SERPs). Focus on producing quality, in-depth content that provides real value to your audience and covers a topic thoroughly. 4. **Artificial Intelligence (AI) & Machine Learning (ML):** Search algorithms continue to get smarter. SEO strategies will increasingly need to accommodate AI and ML techniques the search engines use. Google's AI algorithm, RankBrain, is a crucial part of the overall algorithm that helps determine the most relevant results to search engine queries. 5. **Voice Search Optimization:** With advancements in voice recognition technologies, SEO trends are leaning more towards voice search optimization. Therefore, incorporating conversational keywords into your SEO strategy could be beneficial. 6. **Video SEO:** Platforms like YouTube (which is also the second largest search engine) are becoming increasingly popular. Optimizing your video content by adding relevant tags, descriptions, and subtitles can boost your visibility. 7. **Local SEO - Google My Business (GMB):** This remains incredibly important for small businesses. Provide updated information about your business, encourage customers to leave reviews, and regularly post updates to rank higher in local searches. 8. **EAT & YMYL:** Expertise, Authority, and Trustworthiness (EAT) and Your Money or Your Life (YMYL) have been important considerations for Google’s algorithm, especially for certain sectors such as healthcare, finance, etc. Websites must focus on showcasing their credentials and providing reliable, accurate information. 9. **Semantic Search:** Google and other search engines are getting better at understanding language semantics. SEO strategies need to focus on topic clusters and intents instead of just keyword matching. Always remember, the heart of all SEO efforts should be to provide high-quality and valuable content to your users.
Answered on August 23, 2023.
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